Not all big brands get it right, but some do.

And then some go the extra mile.

And those are worth paying attention to.

Monzo Bankare one such example.

When it comes to tone of voice, writing messaging that speaks directly to their audience that reflects their brand ethos, they take some beating IMO.

Real life, juicy example of brand values in action.

Whether you’re an early stage scale-up or established brand looking to reinvigorate, there are nuggets for all in there.

And the best bit is they put it all up online for us all to see.

If you got a spare 10mins, I’d encourage you to go have a gander.

Happy Reading

https://monzo.com/tone-of-voice

Image Source: Mondo Bank

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