How to write an elevator pitch in 3 steps.

An elevator pitch isn’t just key for new sales opportunities, it’s fundamental to the success of your startup. An effective pitch reinvigorates founders every time it’s said, attracts customers, employees and investors, and is a clear reminder of why you’re doing what you’re doing. It’s a big deal

The thing is, knowing how to write your elevator pitch can be tough. We see it all the time with pre-seeds. Founders can be so close to the business and all of its benefits, that they want to shoehorn every detail in, not knowing what should make the cut. Some simply can’t find the time to give it enough thought. And others just aren’t adept at crafting a killer hook.

How to create your elevator pitch – pre-seed startups.

An Elevator Pitch forms one third of our Pre-seed Seeking Seed branding service, crafted for you by an experienced (and dashingly handsome) copywriter. But if you’re not there yet, here’s our DIY guide to crafting your own pitch fit for a pre-seed startup:

1. Write down, succinctly, why your product or service exists. In ParaStudio’s case, this would be:

“At ParaStudio we help established businesses & startups seeking investment access agile branding support.”

2. Now you need to bring in your value proposition, this is what differentiates you from your competitors and how you deliver value to your customers. So, for us:

“At ParaStudio we help established businesses & startups seeking investment access agile branding support. Our team of experienced branding specialists immerse themselves in a business, working closely with the client to shape a powerful, fit-for-purpose brand.” 

Finish with impact.

3. Finally, finish with impact. This could be a stat that explains the real-world value of your work, or a success story of a specific client.

“At ParaStudio we help established businesses and startups seeking investment access agile branding support. Our team of experienced branding specialists immerse themselves in a business, working closely with the client to shape a powerful, fit-for-purpose brand. In the case of prospecting specialists sopro, this unique approach led to them securing Series A investment”

Follow that structure and you’ll have a pretty solid elevator pitch. You’ll know it’s good if you feel excited and motivated reading it, you should have that ‘yes, people need this!’ buzz running through you.

When you’ve written it, pop it in the comments below and we’ll take a look. Also, it’s free lead gen!

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