How startup Sopro experienced exponential growth in a short space of time.
Bootstrapped startup Sopro experienced exponential growth in a short space of time. In just four years, it went from the vision of its two founders, Ryan and Rob, to a market-leading prospecting business, supporting over 400 clients and bringing in over £50m in new business for them each year.
By the time we met, Sopro was an experienced, established and multi-award winning agency. They had an incredible company culture, they were innovators in their industry and had ambitions to land bigger clients and level up. But their legacy brand was in the way. They needed a new blueprint to power their growth plans.
Building the Blueprint.
Workshops with the team and one-to-one interviews with the founders allowed us to capture the purpose of the business, its value, ambitions and what made it unique among competitors. From this, we shaped sopro’s brand personality, defined their purpose, mission, vision and values and nailed a positioning statement aligned to their growth ambitions. Sopro’s new brand blueprint was formed.
Equipped for growth.
With the blueprint in place, we equipped Sopro with the assets and tools to activate it, amplify their value and scale consistent and confident conversations with target big-business prospects.
Tone of Voice and Visual Identity.
From the blueprint values (that would guide the execution of their growth strategy) flowed Sopro’s personality characteristics and an unmistakable tone of voice. As this emerged, our synergetic creative team approach saw sopro’s visual identity developed in coordination – copy and design collaborating to deliver a perfectly harmonised brand identity.
When we penned ‘Sell more’, we knew that it perfectly captured both what Sopro makes possible and who they now were. It’s confident, clear and resonates across their different audiences. More than this, we knew it would power them for the next decade of growth, setting their stall out in no uncertain terms and freeing them to start powerful conversations.
Putting the brand to work.
With the brand built, the next stage was to ensure the business could activate it. We empowered colleagues to confidently go to market through practical messaging templates across different platforms, shaped by the brand personality. And we delivered guidance on the use of their new visual identity that enabled teams to engage consistency across all collateral.
Since we finished working together, Sopro has hit all of its growth markers and then some, bringing in the enterprise level businesses it sought to attract. By clearly defining who they are, what they do that’s different and how they go about doing it, the brand blueprint has guided the business, enabling Sopro to confidently share and sell their unique service at scale, supporting their commitment to quality, reputation and sustainable growth.
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