Do you remember your first time?

I do. I was 16. I was at home.

My best friend was there.

So was my Mum.

We were confused, blown away and completely hooked from the get go. Pulp Fiction, to this day, goes down as my single most powerful movie experience. An experience that has become ingrained in my mind.

I am transported back to my family’s front room over 30 years ago every time I watch it.

But how did it manage that?

How was Pulp Fiction so powerful that it left a lifelong memory in me?

Many factors played their part, but one stands tall: disruption. A true disruptor, whether in art or business, flips a base assumption on its head.

In the case of Pulp Fiction, it was the way a story is told. The beginning/middle/end structure was abandoned. None of it made sense. Until it did.

Then you had the script, where writers Quentin Tarantino and Roger Avery humanised and humourised gangster life, disrupting our stereotypical assumptions. And there was a curveball, with casting direction Ronnie Yeskel and Gary Zuckerbrod bringing in John Travolta from the Hollywood wilderness.

A team of disruptive thinkers coming together to produce a remarkable end product. The business world doesn’t have a monopoly on disruption. From Picasso to Elvis and the Dutch “Total Football” team of the 70s, art, music and sport can be a rich source of inspiration for those seeking to subverse.

So take a look around, dive into your memory banks, dig out those indelible memories and see which have disruption at their core.

I wouldn’t be surprised if you find a passionate, talented and driven team close behind a lot of them.



By Dan Cushing

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