Choose an idea. Choose a dream. Choose a future.

Choose a f**king big ambition, choose passion, pride and a meaning outside of making money.

Choose a heightened sense of possibility.

Choose taking the words off the wall. Choose action.

Choose your market, choose positioning. Choose a vision others can rally around.

Choose adding value and being the best version of yourself.

Choose a sense of purpose, commercial goals and a matching business strategy.

Choose building to scale. Choose a point of difference you can defend.

Choose an investor that means something and no more wondering what the f*ck you’re going to post on LinkedIn on Monday morning.

Choose empowering your team with clarity, consistency and confidence.

Choose celebrating at the end of it all, laughing your last in a successful role, a legacy that can never be replaced.

Choose your future.

Choose Brand.

By Dan Cushing

Starting a new project?