Unlike Brand Building there is “no manual for raising kids”.

Like raising kids, every Tom, Dick and Karen has an opinion.

There are dozens of books on the market that can tell you how to communicate your brand story, or how to design a brand identity.

Always on the lookout for practical approaches to branding, we wondered…(mid-school-run)… what if we applied the same principles of child-rearing to brand building?

By Dan Cushing

Starting a new project?