Chances are, your business talks about itself too much. 🥱.

A lot of businesses do it, which can result in poor engagement and low sales.

You can fix this with FAB statements (Feature, Advantage, Benefit).

They’re powerful messaging paragraphs.

And are a great example of how branding and sales come together to drive engagement and enquiries. 📈

Props to Ben Bennett at Second Voice for showing us the power of FABs and for being our long term partner delivering these for our clients.

And big shout out to Sam Browne for sharing his killer tips for carousels 👏🏻

FABs – here’s how to create them 👇 I hope you get some use.

By Dan Cushing

Starting a new project?