“If it is not right do not do it. If it is not true do not say it” – Marcus Aurelius
During the scale-up phase problems can come thick and fast.
Claiming what your brand represents is one thing.
They have a habit of distracting ones attention.
That book proved to be a decisive factor in launching our agency.
Protect your branding budget.
Do less of this when building your brand.
What’s the ducking difference between Brand and Branding?
It can transform thinking. It most certainly did for me.
Make every chance meeting count.
“Jargon keeps it relatable”
Said no one…….ever.
Are you head over heels this valentines?
How not to get caught up in the “pretty” stuff.
The most powerful asset you have, you may not be using effectively.
Why throwing sh!t at the wall is a short term strategy.
Not all big brands get it right, but some do.
It’s not always an emotional heartstring that will make your customers reach for their wallets, sometimes people buy for very simple reasons.
Unlike Brand Building there is “no manual for raising kids”.
Building a brand is an inside out job.
Early stage brand building can get noisy.
How do your audience feel about your business?
It’s a big, but fair question.And one we hear a lot when working with early stage startups.
When building out your brand from scratch there can be a lot of noise.
You can fix this with FAB statements (Feature, Advantage, Benefit).
The early stages of brand building is a bit like learning to play guitar.
A business empowered. People aligned. Growth enabled.
In our new series, Tech in Branding, we’ll be taking a look at how technology is transforming the way brands are built and rolled out
Look at any respected brand and it’ll have a triple threat of awesome elements.
It transforms your idea into a business. And confirms you’re onto something big. But between you and that glorious moment 😬 is your pitch.
It wasn’t a problem I had anticipated. Much like most startups, time and money are scarce at the outset, but we wanted to ensure that we always put some aside for charity work.
I learnt that in recovery. Back then everything was polarised and nothing made sense. Now, this mantra is at the absolute core of all I do.
Watching on in awe of all the amazing ai work filling up my social feed, I’ve finally found some time to get a full subscription and jump on midjourney
Prepare to lead people and change in your organisation.The role of a business and its relationship with its people are changing faster than ever before
My first job was on a market stall.
Every Sunday morning, 6am, I’d go and help a market trader at the local car boot.
PERSONAL STORIESI stopped working for clients.And that changed everything. I used to work at agencies - where the client could feel distant. I then moved and was client side and worked on an underperforming account. Now that I was 'front line', my perceptions changed...
I was flat broke. Finding the “right” job back in media was proving tricky.
A team of disruptive thinkers coming together to produce a remarkable end product.
Bespoke branding for specific founder strategies and the exact stage your startup’s at.
Your brand probably isn’t your priority right now.
Creativity, archery and mindfulness.
We work with Red Bull across a range of projects, the ORGANICS pitch was a particularly exciting one.
Our brief was to elevate the current look and feel of the Aqueous Digital brand and craft a new positioning statement to support the targeting of big ticket clients.
For a business, this is the holy grail.
If you’re a startup founder or team leader, write down your single vision.
Bootstrapped startup Sopro experienced exponential growth in a short space of time. In just four years, it went from the vision of its two founders, to a market-leading prospecting business.
An elevator pitch isn’t just key for new sales opportunities, it’s fundamental to the success of your startup.
Evridrop needed focus, direction and alignment. We came in to help them Reveal who they are and Validate their opportunity in the marketplace.
Alex Backhouse Strength & Conditioning (ABS&C) was a fitness startup experiencing impressive success. Our challenge was to update the brand to align with, and support, its growth.
Starting a new project?