Shiny new things.

Shiny new things.

TECH IN BRANDING Shiny new things. They have a habit of distracting ones attention.Least they do mine.As hard as I try I just can’t stop myself 😩 and I can end up never quite getting the most out of them.So it got me thinking, where else may this problem be...
3 years ago my wife bought me a book.

3 years ago my wife bought me a book.

STARTUP BRANDING 3 years ago my wife bought me a book. That book proved to be a decisive factor in launching our agency. It’s called Rare Breed. Written by two women who, in their 20s, decided to launch a brand agency that would disrupt and challenge the status quo of...
How to waste your branding budget.

How to waste your branding budget.

STARTUP BRANDING How to waste your branding budget. 🔬 Obsess about the way you lookWe’ve said it before, we’ll say it until you hear us – your brand is more than your logo👣 Follow trends and templatesUse these tools sparingly, but make your own mark, otherwise...
Choose an idea. Choose a dream. Choose a future.

Choose an idea. Choose a dream. Choose a future.

STARTUP BRANDING Choose an idea. Choose a dream. Choose a future. Choose a f**king big ambition, choose passion, pride and a meaning outside of making money. Choose a heightened sense of possibility. Choose taking the words off the wall. Choose action. Choose your...
Scale-ups!

Scale-ups!

STARTUP BRANDING Scale-ups! Do less of this when building your brand: ⚠️ Treat tech as your point of difference ⚠️ Talk endlessly about yourself⚠️ Stay narrow scoping your competition Instead, focus more on: ✅ What you collectively bring to the table ✅ Elevating your...