About us
So, why did we make this happen?
As individuals and as a tribe, we get passionate when we can help someone achieve something they’ve put their heart and soul into. That’s why we love working with ambitious individuals and energetic founders.
We’re on a mission, too. To create fit for purpose brands equipped with commercially viable deliverables that truly empower our clients.
It’s a mission to do branding right.
Lead by design, the ParaStudio team is made up of a core group of highly experienced branding specialists.
Ready on a plug and play basis, we also have a community of experts across account management, strategy and digital. The result is an agility that matches our clients’ ambition.
Your team

Dan Cushing
Founder & Brand Strategist
Dan’s career spans over 25 years working both sides of the fence – big creative agencies to small client side. And while the environments and budgets may have differed, one thing constant lit him up:
talented people.
Our customer centric philosophy comes from Dan’s commitment to ensuring we deliver brands that are truly fit for purpose. “Branding should free our clients up, not tie them up”

Matt Smith
Lead Creative
Matt brings a wealth of in-house deisgn experience to our client’s brands. Having worked with Dan for over 8 years, their relationship is central to the offering.
As head of creative, Matt’s role is to ensure all output is on point, aligned to strategy and supporting business objectives. His experience working onsite ensures he always keeps the clients needs front and centre, something he prides himself on:
“For me design should be simple and effective – clients need to relate, understand and most importantly and feel empowered by their creative”

John Gregory
Head of copy
John loves to write with purpose, that’s what lights him up. A copywriter for over 15 years, his experience is varied, from blue-sky brand development and campaign work, to UX-focused and SEO’d web copy, working in-house, in-agency and client-side.
His thirst for knowledge and skills keeps us all on our toes, and he’s never one to rest on laurels:
“Being able to help people realise their dream business through brand and content gets me seriously fired up!”

Matt Ennion
Head of digital
Matt sees the big picture, ensuring our creative concepts transition to multi-platform, practical brand assets. He’s worked on big BTC brands, such as Domino’s Pizza, LEGO and Johnson and Johnson, and he lights-up when collaborating with ambitious people and businesses. As Head of Digital, Matt leads our digital design offering, keeping our clients’ brands and messaging ahead of the curve and disruptive in an increasingly noisy space. His passion is infectious, and with close to 15 years experience in the advertising and marketing industry, his experience is invaluable.

Rosi Viljoen
Partnership Director
Rosi’s core principles are ParaStudio through and through. She believes creating a game-changing brand is a truly collaborative effort and that great partnerships are about two things: a deep understanding of the goals and needs of others, and a maniacal attention to detail. As Partnership Director, Rosi ensures that the people we aim to light up are at the core of everything we do. Perfectly at home with both established and emerging brands, she brings over 20 years’ experience working with a Global FTSE 100 Company in the Financial Service Sector.
We bring a lot to the table.
We’ve decades of collective experience working in big advertising and branding agencies. So, if big brand work is what impresses you, we’ve got a collection of former clients you’re going to love.












Principle
The single most important aspect of any brand are its people.
Let’s get to know each other.