TOP TIPS

6 Scale-up problems. 6 Brand solutions.

During the scale-up phase problems can come thick and fast.

As, of course, can opportunities.

The aim is to ensure the problems don’t overwhelm and prevent you truly grasping those opportunities at hand.

From our time supporting scale-ups we captured the 6 most common problems we’ve seen to date, and shone a light on how the power of brand can help solve them.

By Dan Cushing

The scale-up stage is exciting. Having built traction, you’re out playing in the wild.

But growth can present problems. What has worked before often needs refining.

We identified 6 common problem states and how brand can help fix them.

Your brand will give you solid foundations by strengthening your:

Direction / Defensibility / Alignment / Protection / Vision / Purpose

1. Scatter-gun approach to winning business?

You need: FOCUS

What has worked to date is great, but as markets broaden you’ll need more direction on where the true opportunities lay.

 

2. Opposition closing in?

You need: DEFENSIBILITY

As exposure grows so does the competition – now is the time to treble down on something others can’t replicate, something you can uniquely own.

 

3. Team pulling in different directions?

You need: ALIGNMENT

As exposure grows so does the competition – now is the time to treble down on something others can’t replicate, something you can uniquely own.

 

4. Budget spinning out of control?

You need: PROTECTION

From systems, recruitment and outreach, budgets are going to multiply – your brand can help safeguard erratic spend and ensure more bang for your buck.

 

5. Need to attract more talent?

You need: VISION

To bring your idea to life, you’ll need talent – make yourself irresistible with a vision that others can buy into.

 

6. Losing sight of who you are?

You need: PURPOSE

Every great business needs a reason to exist outside of making money – your northern star keeps you on track and gives audiences a reason to care.

 

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